SUNDAY RILEY TABLE ANIMATION

SELFRIDGES

LONDON, UK

Located in the iconic Selfridges store in London on Oxford St, the trestle table provides a prominent blank slate for brands to showcase products through brand storytelling and consumer interaction.

Coinciding with the relaunch of the global bestseller, Good Genes, the trestle table focused on educating the customer. Artwork with B&As, key benefits, and product goops were utilized along with multiple VM props. With the trends of gamification, a mini claw machine was placed on the end of the table to encourage customers to win a deluxe prize. Behind the table is a consultation area, which focuses on creating a routine for those who want to incorporate Good Genes with other Sunday Riley products. The success of the 2 week animation resulted in:

• Selfridges allotting an additional week for the trestle table animation, free of charge

• 53% of the sales directly resulted from product demonstrations

• Huge increase in sales, 169% vs LY and 126% to plan