ABOUT ME
Hey there! I'm Shira and I'm currently a San Francisco transplant from the east coast.
With a foundation in architecture, I began my career at a boutique firm, where I designed both commercial and residential spaces. As an architectural designer, I was responsible for developing comprehensive drawing sets—from initial concepts through to construction documents. Translating 3D concepts into a built and completed project required detailed 2D drawings and renderings to effectively communicate ideas to clients and contractors alike, which required an understanding of a clear and methodical design process.
Over the past eight years, I have further sharpened my expertise in 2D artwork production and 3D development within the visual merchandising and store design space, working for leading beauty brands such as Tatcha, Benefit Cosmetics, Fenty, and Sunday Riley. Holding a Project Management Professional (PMP) certification, I’ve successfully collaborated with vendors across the U.S. and internationally to bring global creative concepts to life—executing shop-in-shops, animations, and product launches across North America, Europe, the UK, Asia-Pacific, and Travel Retail channels.
Based in San Francisco, CA.