OLE HENRIKSEN SIS

SCANDI SHOP-IN-SHOP CONCEPT

Magasin, Scandinavia

As the brand continues to update their design codes during a rebrand, Ole Henriksen’s new shop-in-shop concept embraces bold, bright colors, patterns, and new sleek materials to speak to a wider range of consumers. The addition of curved fixtures/elements helps soften up the space and pays homage to Scandinavian design. The strong pops of color resonates with Ole’s new color system comprising of primary, tint, shade, and pop colors.

This new concept takes into account customer navigation and self exploration throughout the space. With newness anchoring the two corners at the main entrance, customers are also greeted with a curved table containing bestsellers of each product franchise. The left wall contains the entire product assortment separated out by franchise, targeting a specific skin problem. All graphic elements are intended to be interchangeable or trapped graphics to maintain maximum flexibility during product launches.