SUNDAY RILEY DADELAND SIS

MIAMI, FLORIDA

As the first US shop-in-shop in the US for Sunday Riley, the Macy’s Dadeland SIS will become the northstar for many future implementations as the brand continues to expand domestically and internationally. Challenges include ensuring fixtures and VM accessories are on trend and provide robust/flexibile infrastructure for ease of replication and expansion and considering other retail implementations in overseas retailers for global brand messaging and consistent brand look and feel.

I provided global support during fixture and accessory development, working closely with an agency. All 2D drawings were carefully reviewed during the design phase as well as technical drawings prior to production. It was crucial that the brand design was kept consistent with other existing locations, such as shop-in-shops in UK and EU.